"Left of the Dial" is a Replacements song; and The Replacements are from MN. This was a local music night Jake put on with music. He wanted it to be familiar to people, and suggested basing it off of the First Avenue Logo:
The background is a list of music venues in the Twin Cities. It was going to be stark white at first, but the names of all the venues kind of drowned the title of the night. Although.. I wonder how it would've gone to invert the color scheme. Hm. I guess I'll never know.